Analyse  |  Decide  |  Deliver

Simeon Roberts

Sim Roberts  |  Managing Director

Sim has over 20 years of experience in strategic analysis, decision making and delivery.

He specialises in survival or turnaround strategies (including restructuring, refinancing and operating model design) as well as digital change and data led, customer growth strategies.

Sim began his career at 2 global strategy houses (L.E.K. Consulting followed by Bain and Co.), before leading the turnaround strategy of Lombard (RBS Group), post the financial crisis, sitting on the board as the Strategy and Commercial Director.

Now he works with senior leadership teams on strategic analysis, critical decision making and change delivery and is a Non Executive Director for a leading market research firm in the UK.

Sim has a Masters degree in Aeronautical Engineering from Imperial College in London.